Virgin Versus Experienced Risks: Why Do We Adopt A Different Attitude?
Publication information:
Carolyn Kousky, John Pratt, and Richard Zeckhauser. 2010. “Virgin Versus Experienced Risks: Why Do We Adopt A Different Attitude?”. In The Irrational Economist: Making Decisions in a Dangerous World, Erwann Michel-Kerjan and Paul Slovic (eds.), Pp. 99-106. New York: Public Affairs Press