Sign posting: The Selective Revelation of Product Information
Publication information:
Richard J. Zeckhauser and David V.P. Marks. 1996. “Sign Posting: The Selective Revelation of Product Information”. In Wise Choices: Games, Decisions, and Negotiations, Richard J. Zeckhauser, Ralph L. Keeney, and James K. Sebenius (eds.), Pp. 22-41. Boston: Harvard Business School Press