The Denominator Blindness Effect: Accident Frequencies and the Misjudgment of Recklessness
Publication information:
W. Kip Viscusi and Richard J. Zeckhauser. 2004. “The Denominator Blindness Effect: Accident Frequencies and the Misjudgment of Recklessness”. American Law and Economics Review, 6, 1, Pp. 72-94